Vampire Chic: The Names of Twilight
Nothing has greater potential to move baby name style than a teen/tween craze. Just think, thanks to Harry Potter a whole generation on the cusp of procreation now sees Hermione as brainy and Luna as looney. Yet the Hogwarts crew has been limited in its baby name impact, because author J.K. Rowling wasn't targeting fashion with her names. Like Charles Dickens, Rowling crafted eccentric character names for mood, meaning and laughs.
Rowling's successor atop the children's best seller lists has chosen a more fashion-forward path. That makes Stephenie Meyer's Twilight series a potential earthshaker in the baby name landscape.
If you've somehow managed to miss the Twilight phenomenon, it sets up as your classic girl-meets-vampire moon-crossed romance. Your leading lady is Bella, the most symbolic name in the series. It connects to the Beauty and the Beast tradition (La Belle et la Bête), adjusted for 21st-century teenager style. Bella's undead beau is Edward, lending a new edge to that neglected classic. Other characters come in handy name groups: ordinary teenagers named Mike, Lauren and Jessica; dads named Charlie and Billy. But the real naming clout of the series belongs to the supporting vampires.
Meet Edward Cullen's family: Alice, Carlisle, Esme, Emmett, Jasper, and Rosalie. They're not blood relatives, at least not in the traditional sense. They're a close-knit undead clan, with birth dates ranging from the 1640s (Carlisle) to 1935 (Emmett).
Some of the names are more historically plausible than others. Carlisle is unlikely for a 17th-century Englishman, while an Alice would have sounded natural in Biloxi, Mississippi in 1901. They all do have some striking features in common, though. Note their vowel-heavy sounds, more typical of the 21st Century than the 19th. Note also that none of the names ranked among the 400 most popular for boys or girls in 2005, the year that both Twilight and The Baby Name Wizard were first published.
Here are quotes on some of the Cullen family names from that first edition of BNW: "Name watchers report increased sightings of this rare bird among the literary and artistic elite." "Has the kind of mischievous charm that makes all the girls swoon." "Expect to see the name come back first in the tony urban neighborhoods where Lucy and Henry are hits."
As a group, these vampiric names defined cutting-edge urban/artsy style. They were selected to set the family apart from their supposed high school peers. The names helped make the Cullens both alluring and intimidating, a scary, sophisticated clique impenetrable to kids with names like Mike and Jessica.
Since 2005 the names Alice, Emmett and Jasper have all risen significantly in popularity. Esme and Rosalie are poised to crack the top 1000 for 2009, Rosalie for the first time in decades and Esme for the first time ever. In part, this doubtless reflects the influence of the books themselves. But as always, the name matters more than the fame. Stephenie Meyer chose those names to be so cool that they would sparkle in the sunlight, and live forever.