The 10 Most Surprising Brand Names That Became Baby Names

May 28th 2015

Luxury brand names are always hopping the fence into baby name territory. Thousand of babies have been named Lexus and Armani since the '90s, and it's a safe bet that the '70s-'80s generation of Tiffanys wasn't inspired by St. Theophania.

But soft drinks? Cosmetics? Toilet paper? The everyday products of our lives don't serve as baby name inspiration...unless the name is just right.

Below are 10 brand names that demonstrate the power of pure sound and style, and parents' readiness to pick up an attractive name wherever they may find it. Each name has registered on the U.S. national baby name statistics, meaning it was given to at least 5 boys or girls in a single year. 

Charmin (F) — This baby name was most popular during the '70s heyday of Charmin toilet  paper's "don't squeeze the Charmin" ad campaign.


Velveeta (F) — The processed cheese product that melts smooth as velvet. Made the name charts repeatedly in the late 1950s.

Pepsi (F) —The creator of Pepsi Cola named his drink after the enzyme pepsin, to emphasize its healthy tonic properties. As a baby name, Pepsi peaked in the mid 1970s.

Ikea (F&M) — The global pre-fab furniture maker opened its first U.S. store in 1985. The name Ikea hit the U.S. girls' name charts the same year, and rose for several years as the  chain expanded. At its peak in 1989, Ikea made the boys' charts, too.

Adidas (M) —The name of the athletic apparel maker comes from its founder, Adolf "Adi" Dassler. Adidas hit the baby name charts for a string of years in the 1980s.

Trivia (F) — This unlikely yet attractive name peaked in 1984, the peak year of the Trivial Pursuit game craze.

Clinique (F) —The Estee Lauder company launched Clinique as "the first dermatologist-created line of beauty products." The name is French for "clinical," but it has appeared occasionally on baby name charts as parents focus more on the beauty connection and the Monique-like sound rather than the literal meaning.

Dasani (F&M) —The name Dasani was created by the Coca-Cola Company for its bottled water product, introduced in 1999. The name debuted in the stats for both boys and girls that very year. More than a thousand babies have been named  Dasani since then, making it the most popular name on this list.)

Tonka (M) — The Tonka toy company was founded near Lake Minnetonka (from the Dakota for "big water"). The iconic toy truck name hit the boys' list in 1973.

Subaru (M) —The carmaker took the name Subaru, meaning "govern" or "unite," from the Japanese name for the Pleiades star cluster which is pictured in its logo.  Subaru made its first appearance on the American baby names list in 2013.


20 Classic Names on the Endangered List

May 21st 2015

 baby name roundups by theme Are classic names really becoming extinct? The short answer is no. We still love classic names in America, as proven by many of today's top 10 hits like Alexander, Michael, Charlotte, and Emily.

But there are a few classic names that have been nearly abandoned. Since today's naming trends focus heavily on sounds, some of the clunkier American standards have been deemed less appealing. If classic names are your thing, you may be interested in helping with the rescue effort for these recently cast aside favorites from the past.

Endangered Classic Girls' Names

  1. Ann: The once-beloved Ann, a classic that used to be a top-100 pick, started slipping in the ‘90s. It's now at a depressing rank of 945. Anne (with an "e") is doing better, though it's also hit a rough patch and ranks in the 500s. This simple and quick name may be doomed to the middle spot, while some parents may be abandoning Ann in favor of Hannah, a top 25 favorite.

  2. Barbara: The celebrated Saint Barbara gave this name lots of staying power through different seasons in America's history, while a few cultural sparks made it truly stylish. It had been a top-200 staple up until the ‘90s, but today it's been banished to the low 800s. The fault lies in short forms and variations like Babs, Barbie, Barb, and Babette, which helped this ancient name adapt throughout the years, until now.

  3. Carolyn: You're much more likely to meet a newborn girl named Caroline than Carolyn, a fact we credit to today's changing tastes in sound. While Caroline, the name that "came first", has a chic long "i" with southern belle sensibilities, Carolyn has fallen to the mid 700s as it has struggled to keep up with the trends.

  4. Christine: This French form of Christina has always experienced a certain amount of success in the US, though its true heyday was the ‘50s-'70s. While it once made us think classic, today it's hitting parents as dated, thanks to its surging popularity in the middle of the last century. These days we'd rather find a gem from the early 20th century, so Christine may have to wait before experiencing another high.

  5. Diane: This French form of Diana is pretty and simple, but most of us have left Diane behind, either in favor of the princess-worthy Diana, or something altogether different. In other words, if John Mellencamp wrote a little ditty today about two American kids growing up in the heartland, it probably would be about Jack and Cheyenne.

  6. Ellen: The change in how we see the classic name Ellen has only happened in recent years. Even in the '90s, this name was still doing pretty well and sitting in the 200s. But these days, Ellen has plunged somewhere between 600-800 for seven years in a row. One thing that can revive this name is the ever-popular Ellie, and we think parents looking to honor a relative and/or lengthen Ellie may find that Ellen isn't quite so out of touch.

  7. Martha: This name has almost always done well in America. Then the new millennium hit, and some lost their interest in the name. We blame the sound of the name for the most part, though the housework-happy biblical namesake is getting to some parents as well. Today Martha has suddenly found itself in the 700s, a far cry from the top 100 rank that it held for more than 90 years.

  8. Pamela: The nickname Pam is what killed this classic, as it's just too blunt for our tastes today (even after The Office). It has a literary history, being invented by a poet and picked up for the protagonist of a classic novel, but it may be some time before we see this name in a romantic light once again.

  9. Paula: Poor Paula's ready to be quietly laid to rest after a good, long life of popularity. Celebrities like Paula Abdul and Paula Deen have added their share of controversy to this otherwise tepid name, and many are avoiding Paula and other Paul-inspired feminine forms altogether.

  10. Susan: This girl-next-door name used to be a reliable favorite, but sweet little Susie and company has continued its downward spiral over the past few decades. It's been a slow, steady descent. In 1980-84, Susan was still in the top 100s, but today Susan is ranked at 851 and it only looks like it will continue to drop.

Endangered Classic Boys' Names

  1. Carl: This short and sweet form of Charles comes to us through the German Karl, both of which are falling from favor quickly. We're much more interested in the elegance of  Charles and pet forms Charlie or even Chase.

  2. Craig: A Gaelic name meaning "rocky," Craig used to be very fashionable and a strong choice for a boy. We still love earthy, sturdy names like Craig, and especially ones with Gaelic roots. But these days, Craig is really struggling, ready to disappear from the top 1,000 altogether.

  3. Donald: We could blame the duck or "The Donald" himself for this one, but the truth is that this former red-hot classic has a dated sound that many of us can't quite get on board with any longer. It has a proud Scottish heritage, associated with the name Macdonald, and the nicknames Don and Donnie are stylishly passé, thanks to Mad Men. Donald doesn't have as dismal an outlook as others listed here, but it's a fading classic that's seen much better days.

  4. Eugene: As modern parents would have it, the dignified, royal name Eugene is ready to take a bow. It's hit an all-time low, and even though it has a certain amount of "old man" appeal, we aren't expecting Eugene to be resurrected anytime soon. That being said, it has survived on our TV screens via The Walking Dead, where it seems fitting for a scientist sporting a mullet and fighting to stay alive.

  5. Fred: Once a shining star, Fred is a Victorian classic that's also an unparalleled dancer wearing Shoes with Wings. But that star has fallen far from its top spot in the 1880s, with Fred falling out of the top 500s in the ‘90s and out of the top 1,000 twelve years ago. We've proven again and again that Americans prefer longer names, so those who adore this chipper vintage pet name can look no further than Frederick, which has been hanging around the 500 mark for ten years now.

  6. Gilbert: The idea of this name is perfect for today, but in reality its heavy consonants make Gilbert an unlikely choice. On the upside, Gilbert is a famed saint, a surname, and a literary name most famously worn by the love interest in Anne of Green Gables. We'll be holding our breath to see how Gilbert does this year, after many are remembering their love for "Gil" upon the death of actor Jonathan Crombie, who portrayed Gilbert Blythe.

  7. Harold: Another name that feels classic and stately, Harold was once a charming gent who went by the nickname Harry. It's been a big struggle for this name over the past couple of decades, landing Harold in the 800s. We'd love to see the tide turn for Harold, but as the Baby Name Wizard recently pointed out, names ending in -d are, rather appropriately, a bit doomed.

  8. Howard: And that brings us to Howard, the no-longer-fashionable classic that is barely hanging on to the top 1,000s at a rank of 987. It's not The Big Bang Theory's fault; a geek named Howard has been, for a long time now, not a stretch at all for us to imagine. By the time the name had dropped out of the top 500s in the mid '90s, it was already making a speedy descent in popularity.

  9. Lawrence: Compared to the other names that made this list, Lawrence really isn't doing that bad. It still has its classic edge and it's got a strong masculine vibe with the "law" spelling we favor in the US. One thing that may continue to hold Lawrence back is its lack of easy nicknames, aside from the lackluster Larry.

  10. Wayne: It seems the new cowboy favorite Wyatt is trading places with the once hotter-than-a-branding-iron Wayne. To find Wayne at the kind of popularity Wyatt is now experiencing, you have to travel back in time to the ‘50s, when actor John Wayne was starring in hits like The Quiet Man and The Searchers.

Looking for more reading on less-than-mainstream names? Try 20 Loveably Frumpy Names from the Good Old Days and 20 Forgotten Victorian Names to Put On Your List.

The 100 Club: Brand-New, Fresh-Minted Baby Names

May 20th 2015

Meet the "100 Club," the year's brand-new crop of baby names. In terms of style, these names range from antique (Jethro) to futuristic (Ender); from American-grown (Arizona) to Bollywood-bred (Viaan). In numerical terms, though, the names all share a key milestone. Last year, they were given to 100 American boys or girls for the first time on record. That makes them part of the new sound of the times.

Noteworthy trends among the girls' names:

U.S Place Names: Arizona, Denver, Hudson, Memphis, Salem

Traditional Male Names: Bennett, Jude, Lincoln, Noah

Dramatic Meaning Names: Amor, Indigo, Legacy, Reign, Royal

Noteworthy boys' trends:

Science Fiction and Fantasy Names: Ender, Hansel: (note the film "Hansel & Gretel: Witch Hunters"), Loki, Thorin (see also The 21 Most Geektastic Names of the Year)

Traditional Names That Have Been Rare in the U.S.: Gareth, Jethro, Lev, Montgomery

Both Halves of a Country Music Duo: Montgomery, Gentry

A single name registered on both the boys' and girls' lists: Salem. The new tv series "Salem," inspired by the infamous witch trials, surely had a hand in that.

The full 100 Club lists:

GIRLS           BOYS
Aleyda                 Anas
Amor     Ander
Anistyn     Axle
Ansleigh     Bastian
Arantza     Bear
Aranza     Cartier
Aribella     Caysen
Arizona     Damir
Baylor     Danilo
Bellamy     Decker
Bennett     Ender
Braylynn     Fischer
Charly     Gareth
Dalary     Gentry
Daleysa     Hansel
Denver     Huxley
Ellyana     Jaceyon
Emiliana     Jaiceon
Emmarie     Jayveon
Everley     Jessiah
Fatimah     Jethro
Freyja     Jiovanni
Hudson     Jones
Indigo     Kabir
Jannah     Kellin
Journei     Khai
Jude     Khaled
Kinsleigh     Kylar
Kynzlee     Kyrin
Laiyah     Lev
Laylani     Loki
Legacy     Maxon
Lillith     Montgomery
Lincoln     Muhammed
Maelynn                        Niam
Mckinlee     Nova
Memphis     Rishaan
Nahomi     Salem
Noah     Salman
Nori     Sky
Raizy     Stryker
Reem     Taha
Reign     Thorin
Roselynn     Viaan
Rowen     Yasin