It's part of the grand cycle of life, or at least the cycle of fame. A new star rises in Hollywood with an intriguing new name, and a baby-naming phenomenon is born.
Some parents like the way these celebrity naming connections add spice to a name: an extra touch of glamour or cuteness or toughness, depending on the star. Others avoid celebrity names, worrying that the famous connection will make them sound tacky -- or simply make the names too popular. Many a mom has complained to me after a celebrity "stole" her previously uncommon name choice.
But there's a third perspective on famous namesakes. You don't often hear this point of view in our celebrity name discussions, but it's always lingering in the shadows. Take last year, when Miley became America's #1 breakthrough baby name thanks to "Hannah Montana" star Miley Cyrus. A decidedly interested observer was...Miley Cyrus.
Have you ever stopped to wonder what it's like to inspire a baby-naming craze? Sure, trend-making is the stock in trade of celebrity. We can all point to Hollywood outfits, hairstyles and dance moves that have spawned a sea of imitators. But a name is more than that. It's your identity -- especially when it's unusual. Music stars in particular love to trade on their distinctive monikers to position themselves as one-named icons: Elvis, Aretha, Madonna, Beyonce. How would a rising young star feel watching her unique name suddenly become ubiquitous? Here's one answer from Ms. Cyrus herself, via the UK tabloid The Sun:
"In a lot of ways it is an honour for your name to be put into all those kinds of things but then again its kind of sad. I like being one of the only ones.
"But I have just moved into a new neighbourhood and the girl just three doors down from me is called Miley too. It's spelt differently though. I was so disappointed."
It's worth remembering that Cyrus is only 16, an age when we're all trying to carve out our individuality, global stardom or no. But her comments still fascinate me. It's the first time I can recall a celebrity frankly addressing the experience of inspiring namesakes. For all that we parents grouse about celebrities "stealing" favorite names, how many more of us have "stolen" names of theirs?
As the year draws to a close we survey the naming landscape and assess what has changed, and what it means -- about names, and about our culture. One message came through loud and clear in this year's reader nominations: 2008 was all about politics. The presidential election dominated the nomination lineup, as it dominated headlines and emotions all year long. (The name Barack would have been a no-brainer choice for Name of the Year, had it not been the 2007 selection.) But there were still many naming stories, as you'll see in our honorees...
Second runner up: Cullen
Our token non-political name makes the grade with a double-hit on two of the year's biggest cultural events. At the Beijing Olympics swimmer Cullen Jones was part of the record-setting U.S. 4x100 Freestyle Relay relay team, and made headlines as one of the first African-American swimming stars. In movie theaters, Edward Cullen was an undead heartthrob. As the teen-vampire sensation Twilight moved from book to screen, countless more adolescent girls added the name Cullen to their future-baby list. In January, Cullen was barely on the radar as a baby name; from now on it's a player.
First runner up: Track, Bristol, Willow, Piper and Trig
When Sarah Palin became the Republican vice presidential nominee, her children's names became a sensation. Much of the country was fascinated, puzzled, even horrified. Yet in places like Alaska and Utah those names aren't so weird at all, and places like Alaska and Utah are often leading indicators of name trends to come. The Palin kids performed a cultural service, making broad swaths of Americans take their first look at the naming revolution that is sweeping our country. If you still think of Jill and Tracy as popular names, it's time for a wake up call. Neither name ranks in the top 1000 for girls, while Essence, Karma, Shyann, Chasity and Armani all do.
And yet, the official 2008 Name of the Year is:
That's Average Joe, Joe Blow, a good Joe, say it ain't so Joe...or rather "Amtrak Joe" Biden, Joe Six-Pack and Joe the Plumber.
The use of Joe to refer to the American everyman peaked in the 1920s-50s. The idiomatic use had been dying out in recent years, and when it did pop up the connotation had shifted toward the derisive. The "good Joe" of the '40s, that responsible, hardworking fellow, had morphed into the soft, ineffectual Joe Schmo and Joe Six-Pack. Instead of standing for an anybody, Joe had become a nobody.
Not any more. After the 2008 presidential campaign, Joe has reclaimed its position as the proud baby-name symbol of the American masses. Even Joe Six-Pack has been elevated from couch potato status to icon, as if we measure our national character in 12-ounce servings.
It wouldn't have worked with just any name. Take the case of Joe the Plumber, who became the working-man mascot of the Republican campaign. Imagine, if you will, "Braedyn the Plumber" or "Dakotah the Plumber." Not quite the same punch, eh? The name Joe struck a special chord in part because of its history of standing for the everyman, but also because it hearkened back to an earlier America: the America that actually named its sons Joe.
The popularity of the name Joseph peaked in 1911. That year, America's top 10 boys' names were:
That's a veritable honor roll of "ordinary guy" names. In 1911, they accounted for 21% of boys born. Last year? 4%. Even as Joe returns to its throne as the esteemed everyman, that everyman (as measured by baby names) is getting harder and harder to find.
What's more, the supposed Average Joes themselves -- the small-town blue-collar and farming families celebrated in the campaign as "real America" -- are abandoning the ordinary names the fastest. Check out the name Joseph in the NameMapper. It's still a top-5 name in Connecticut, New York and New Jersey, but it's out of the top 35 in rural Iowa, Montana and Vermont.
The real political symbolism of the name Joe was not merely ordinariness, but commonality. Joe represented a shared vision of normality, of a wholesome, small-town America as the nation's cultural baseline. A nation of Joes is easier to wrap your mind around than a nation of Braedyns, Dakotahs, Shyanns, Armanis...and Baracks. But if baby names speak truth, that common Joe is largely a romantic illusion. It's worth contemplating that the self-styled "small-town hockey mom" candidate who celebrated Joe Six-Pack and Joe the Plumber gave her own kids names like Track and Bristol.
So whither Joe the Baby Name? Ironically, the repeated celebration of Joe's ordinariness makes it seem a little more special. It's no longer just one of the crowd of Bobs and Bills, but more of a tough, fun-loving everybloke. That could give Joe a boost among the neo-traditionalists who go for names like Jack and Max (and who may be inclined toward Joes like Biden and Lieberman more than Six-Pack). But in much of the country, Joe is now stronger as a symbol than a name. Braedyn the Plumber's day is nigh.
With best wishes for the naming year to come,
If you've looked up names in Namipedia, you've probably noticed a feature called "Advanced Search." If you tried it, you could be excused for thinking "err...what's so Advanced?" Take heart! Today the Namipedia Advanced Name Finder takes some big steps toward living up to its name.
The Name Finder now features "Style Preferences" that let you narrow down your search results based on some fundamental qualities of the names. For instance, you can request--or reject--nicknames, biblical names, or word/place names. You can specify that you want a traditional name, or a contemporary name, or strikingly unusual name sure to spark comments.
Best of all, you can combine those stylistic requirements with other features of the name, such as letters, length and popularity. Only in Namipedia can you say "I want a four-syllable name ending in -a that's traditional but uncommon." Or "show me some surnames & placenames that contain the letter string MAR, because I somehow have to name this kid after Grandpa Marvin."
I hope you'll have fun playing with the Name Finder. Like everything in Namipedia, it's still a growing pup; it will keep changing and adding new, powerful features over time.