Here's What a Cowboy Name Looks Like Today

Oct 12th 2017

When you think "cowboy," perhaps the names that come to mind are Wild West legends like Wild Bill Hickock, Kit Carson and Doc Holliday. Or maybe they're Hollywood cowboys like Hoss Cartwright, Bart Maverick and Rooster Cogburn. Today's new cowboy names give a nod to those traditions, but with a new spin. They're both more adventurous, and more formal. So long, Bill and Hoss; hello Ryker and Weston.

I identified that new cowboy style based on a statistical tally of the boys' names that are currently most distinctive to America's cowboy country. My target was names that are especially popular in states like Wyoming, Oklahoma and their neighbors, and not elsewhere. That means eliminating names like Oliver that are popular in Northern Plains cowboy territory, but also in other Northern states like Vermont and Wisconsin. It also rules out country music names like Bentley and Easton that are popular across a swath of the South along with Oklahoma and Kansas. The result is pure distilled contemporary cowboy style. 

Image: ©

While old-time cowboy names were heavy on nicknames, the new cowboy sound is dominated by surnames and action. The hottest surnames typically have some connection to America's Western mythos, from cowboy hats (Stetson) to rifles (Remington) to Western movie stars (Cooper) to the land itself (Ridge). Action is represented by the "doer" suffix -er, or by energized spellings like a double-t ending or the letter x.

Take a look for yourself:


To get at the heart of this style, consider the names Colter, Bridger and Stryker. All three are doer-styled surnames. All are built around a common one-syllable word with an action edge: colt, bridge, strike. And all three have Western connections and rugged connotations.

John Colter was a pioneering explorer of the Mountain West region, where places like Colter Bay and Colter Peak are named after him. Legendary mountain man Jim Bridger is memorialized in many place names including the Bridger Mountains in Montana and Wyoming. Stryker is a U.S. Army fighting vehicle named after two Medal of Honor winners—and the name of movie soldier Sgt. John M. Stryker, played by Western legend John Wayne.

Together the three names paint a clear picture. They're turbocharged surnames that honor the dauntless spirit of men who were themselves called John and Jim. That's your modern buckaroo.

Little Names with Big Personalities

Oct 9th 2017

While long and luxurious names have been the favorites of the past decade - Isabella, Alexander, even Charlotte - parents are beginning to gravitate towards names with smaller sounds - Noah, Ava, and Mia, for example. These names may only have a few letters, but they’re no less extraordinary!

If you’re looking for a name that packs a lot of punch, these fifteen short-and-sweet choices are sure to intrigue. Some have connections to the natural world, some are unique cross-cultural options, and some strike a vintage chord - but all of them prove that good things come in small packages. 

Image: ©

Nim. Author Wendy Orr is often credited with creating this energetic name for her 1999 book, Nim’s Island, but this name was actually recorded for boys in the early twentieth century a number of times. Dynamic and daring Nim is also the name of a programming language and a strategy game, further linking it to creative and intellectual pursuits. 

Daya. Beautiful Daya has been gaining notice in recent years thanks to the eponymous pop star, who chose as her stage name this Sanskrit moniker meaning “compassion.” The name is used for both boys and girls in India and Sri Lanka, though American parents may find it more feminine due to its similarities to popular Maya and Anaya. 

Rio. Vibrant and vivacious Rio fits with a number of modern trends in naming: it works as a place name (for Rio de Janeiro or the Rio Grande); it has a cool O-ending, like Leo or Diego; its concise form parallels Eli or Kai. Yet Rio has an engaging personality all its own, with added Latin flair and pop culture connections. 

Isa. Though it’s likely to be heard today as a nickname for Isabel, pretty Isa has an interesting history - it’s an Arabic variation of Jesus, and a Germanic name element meaning “iron.” A few Isa’s have recently popped up in children’s television as well, giving it extra kid cred. If Bella can take off on its own, why not Isa? 

Lux. Light and lovely Lucy is a current favorite, yet edgy Lux could be an alternative for parents who want a name with attitude. Latin for “light,” Lux is well-known as the name of a character in League of Legends as well as in the book and film, The Virgin Suicides. Boys’ names have been monopolizing the X-factor - Max, Jax, Axel - but Lux could be the girls’ answer to this trend. 

Io. A figure in Greek mythology and a moon of Jupiter, ethereal Io is on her own unique astral plane. This two-letter choice may prove daunting, but Ty and Bo have made it work! Dazzling Io could work well as a nickname for longer forms Ione, Iolanthe, or even Violet, but as a first name choice it’s sure to impress. 

Alba. Today’s audiences might associate the name with actress Jessica Alba, but this gorgeous choice has been on the books for over a century - it ranked on the top 1000 a few times between 1880 and 1923. From the Latin for “white,” Alba is an adorable choice with a compelling sound and a friendly vibe. 

Sol. Another celestial pick, Sol has long been a diminutive of the biblical Solomon, but by itself could make an intriguing and sunny choice. When pronounced “Sohl,” the Spanish way, it calls to mind both independence (“sole”) and inner spirit (“soul”), making it an unexpected and inspirational name for your little one. 

Pax. This peaceful choice was helped into the public consciousness by the Jolie-Pitt family, but longer surname pick Paxton got the popularity. Simple Pax is a handsome option with its optimistic sound and Latin background, and could also be a subtle honorific for other names meaning “peace,” such as Irene or Frederick. 

Halo. A modern word name, hearing Halo is likely to conjure up the well-known video game or the Beyoncé power ballad. But Halo’s draw also has a religious angle, connecting it to familiar choices Angel or Trinity. If you’re looking for a name that recognizable but not exhausted, and meaningful but not sentimental, Halo may be the choice for you.

Kay. Retro Kay got its start in the United States as a nickname for Katherine, but its Arthurian history shows a Kay that’s far more masculine: it’s a spelling variation of the Welsh Cei, from the Roman Gaius (“to rejoice”). Today, it’s a striking choice for either gender - a swinging forties name for girls, or a romantic knightly name for boys. 

Rue. Connected with “regret” both in its etymology and its botanical namesake, Rue is a serious and thoughtful choice. Older generations may associate this name with Golden Girls actress Rue McClanahan, while younger generations are sure to think of Rue from The Hunger Games. Indeed, Rue began rising in popularity after the latter series was published, making this name a contemporary option with historical gravitas. 

Lake. With Brooke and River making waves, why not add Lake to the list? It’s a pleasant and mellow nature choice that works for both boys and girls, though its most notable namesake is actress Lake Bell. Lake also vibes with boyish Blake and Lane, cementing its image as a name that both fits in and stands out. 

Una. From the Latin for “one,” attractive Una has also been used as a spelling variant of Irish Oona, meaning “lamb.” Smooth and euphonic, Una is aurally reminiscent of ideas like unity and union, with an additional feminine lilt. Well-used in the early twentieth century, Una is already on its way back up the charts. 

Cleo. A vintage alternative to trendy Chloe, Cleo is at once both sophisticated and sensible. It has the elegant connection to royal Cleopatra, but the diminutive form makes it far more sociable and fun. Cleo comes from the Greek word for “glory,” giving it extra substance on top of its style. 

The Top New Baby Names of the Millennium

Oct 4th 2017

When the ball dropped in Times Square on New Year's Eve, 1999, these baby names didn't exist. Today, they're hits.

Dozens of names that were unused in the U.S. at the dawn of the millennium now rank among the 1,000 most popular names for boys or girls. Their diverse styles paint a picture of the many kinds of name trends operating in America today. Here are a few highlights that represent some major themes on the list:

Everly (F): The #1 most popular brand-new name, Everly is a perfect meeting point of sound, style and celebrity. Other "Eve" names like Everett and Evelyn have also risen sharply, along with formal-sounding surnames and classic rock names (remember the Everly Brothers?) For a final boost, the name's big surge followed the birth of actor Channing Tatum's daughter Everly. More new surnames and place names with hot sounds: Harlow, Lennox, Bexley, Huxley, Brixton

Iker (M): Meet America's favorite Basque name. Iker, a Basque word meaning "visitation," was adopted as a name a century ago, a homegrown Basque equivalent to the Spanish saint's name Visitación. Superstar soccer goalkeeper Iker Casillas has spread it to the world. More soccer-influenced boys' names: Beckham, Neymar

Khaleesi Image:

Khaleesi (F): Khaleesi is a regal title in the invented Dothraki language of Game of Thrones. It's part of a wave of new names inspired by science fiction, fantasy and video game characters, as parents look beyond our mundane reality for new name ideas. More fantastical names: Castiel, Kylo, Coraline, Kairi

Aarav (M): I can point you to prominent Aaravs, like a son of actor Akshay Kumar and the recent winner of a Tamil reality tv competition. But instead, let me point you to the double A at the beginning of the name—and to more Indian double A names: Vihaan, Riaan, Aadhya, Vivaan.

Zayden (M): Want to freshen up a super-popular name style? Put a Z on it. Other rhyming names like Jaden, Aidan, Hayden and Brayden were already popular as the 20th century drew to a close, but Zayden is brand-new to our millennium. More Z-powered names: Zaiden, Zaylee

The full list of 55 brand-new baby name hits of this millennium:

Name 2016 Rank                 Name 2017 Rank    
Zayden 185 Everly 107
Iker 235 Daleyza 238
Jayceon 249 Kaydence          387
Beckham         313 Harlow 420
Zaiden 405 Yaretzi 467
Aarav 550 Cataleya 510
Memphis 622 Royalty 532
Ayaan 627 Everleigh 573
Vihaan 663 Coraline 602
Kohen 670 Addilynn 614
Madden 673 Adley 617
Reyansh 760 Lorelai 626
Castiel 763 Collins 647
Kamdyn 810 Lennox 716
Bentlee 820 Khaleesi 765
Riaan 855 Tinley 792
Huxley 867 Zaylee 813
Brixton 875 Kairi 818
Neymar 885 Dalary 864
Kylo 901 Kehlani 873
Vivaan 936 Avalynn 875
Kashton 941 Bryleigh 886
Brantlee 953 Aubriella 903
Urijah 956 Zendaya 916
Benicio 975 Milania 946
Wesson 993 Novalee 949
    Aadhya 953
    Bexley 970
    Adilynn 978