Laura Wattenberg


Laura Wattenberg

About Me

I'm the creator of and author of The Baby Name Wizard, the in-depth "field guide to baby names." I've spent the past decade studying the names we give our children -- to help parents find their perfect names, and to understand what name trends tell us about our society. If you've come to this page looking for a way to contact me, please use the "contact" link at the very bottom of the page. Thanks!

My Favorite Names
My Recent Blog Comments
May 6, 2016 11:50 AM

Miriam, in this case liquid doesn't refer to the linguistic category of consonants-- it's a stylistic descriptor of a name fashion group with no hard edges. In the past, I've defined "raindrop names" as containing two or more syllables in just four or fewer letters, with no consonant sounds other than M, L, N, R and Y.


The official Baby Name Wizard Hotness Formula is square root of the absolute change in frequency, times the percentage change. I.e.

(sqrt |2015N-2014N|) * (2015N-2014N)/2014N

Note that in calculating each Pool participant's final score the falling predictions are weighted, since rising totals are typically much higher. (A name can rise by vast percentages, but it can't fall by more than 100%.)


Good questions! Yes, to make sure we're looking at significant trends, all names should rank in the top 1000 for 2014 and/or 2015. (I've clarified the rules page.) And here are the current rankings:

January 19, 2016 05:14 PM

lucubratrix, I absolutely agree that it's a slippery slope which names to include! For a cutoff I tried to stick to the most exalted/supreme titles, thus Kings and Princes but no Earls or Dukes; Generals but not Captains or Majors.

FWIW, I don't believe that restriction significantly skewed the results. E.g. of the four names above, Earl is down (two consecutive voiced consonants!) but Duke, Captain and Major are all soaring.

December 18, 2015 11:44 AM

Optatus Cleary, thank you for the interesting perspective! It wouldn't have occurred to me to consider how the book is "taught" to readers, because in my house it's only been read for pleasure, never assigned in school. (My kids both spontaeously picked it up around age 12-13, as did I once upon a time.)

I've certainly noticed, though, how the book changes and becomes subtler rereading it as an adult. I'm glad to have had both experiences.

December 16, 2015 10:18 AM

Thanks Elizabeth! I made the correction.

November 24, 2015 05:40 AM

Hi all, I appreciate your thoughtful comments as always, and I wanted to join in on the discussion of the name ISIS.

Last year's Name of the Year was an uncomfortable decision. I had two finalists:

1. A name of a major terrorist organization on a horrific murder spree. Would it be insensitive or inappropriate to declare that the "name of the year" on a baby names website?

2. A funny little pop culture/social media phenomenon. Would it be insensitive or inappropriate to declare THAT the "name of the year" when so many of the other candidates were matters of life and death?

In the end I turned back to the core criteria. The deciding factor was that the ISIS name story wasn't fundamentally about *personal names*. 

Even when the Baby Name Wizard NOTY is attached to a product, like Siri, or isn't exactly a name, like The Situation, the story here is always about personal names. Note that this is different from the American Name Society, which has cited names like Salish Sea, Fiscal Cliff and H1N1.

With ISIS, the fact that there are some people named Isis didn't seem like the heart of the story. And this year, as the debate about what to call the organization has taken on complex new layers, the issue has moved even farther from personal naming -- and farther from BNW's domain.

Of course, you may not agree. Feel free to tell me so! :)

Thanks again,



October 9, 2015 07:15 AM

Elizabeth, we must be the same age because my earliest political memory is of a bunch of grownups talking about "Watergate" while I tried to imagine what a gate for water would look like! So no, no Nixon for me, either.

I'm pretty confident that the use of the baby name is totally apolitical, just like the way the name Kennedy is most popular in red states. It's familiar 2-syllable -n name with an x in it, that's enough for many parents.

October 8, 2015 05:39 PM

Megan, that makes sense to me too but surprisingly Nixon is the most popular name on the list!

October 7, 2015 07:46 PM

Holey, I did experiment with different approaches, and one thing that leaps out when you focus on rarer names is the influence of political and military leaders on names a century ago. I kept running into heroes of the Spanish American war, William McKinley's vice president, etc. I'll definitely think about that approach for a future timeline!

September 4, 2015 02:09 PM

A dog named Kenneth! This rocks my world!! They should go with Glenn for a cat.

September 4, 2015 11:10 AM

Nedibes, my family was put off by the pig obsession as well. (Honestly, you'd think Kermit would have learned his lesson from that first dysfunctional porcine relationship.)

IMO all attempts to recapture Jim Henson's magic have missed the key thread of subversive, unpredictable weirdness.


August 5, 2015 06:59 AM

Cleveland Kent Evans, that's a terrific point about screenwriters exposing the country to the baby name tastes of their own set. In the past, it was an open question whether the resulting name trends reflected the perceived high status of the names, or simply the effect of mass exposure. IMO reality tv has largely answered that question. Parents are just as willing to pick up a new name from Teen Mom, Duck Dynasty or Love & Hip Hop as from a character named by the Hollywood elite.

May 18, 2015 07:17 PM

Burriol, how could I have neglected My Little Pony names? A travesty! Rarity is a great example (though many -ity names have been used lately -- Amity, Unity, Divinity, etc.)

May 18, 2015 07:09 PM

Weatherly, does that mean I managed to sound knowledgeable about all those characters? As the true geeks would say, "Achievement Unlocked!" :)

(Truth be told, my only real fandom is names -- and Baby Name Wizardry is all about research!)

April 27, 2015 12:51 PM

KellyXY, my guess is that Taylor (M) still has plenty of falling to do. I suspect that it's not just the absolute gap between male and female popularity that matters, it's the ratio of usage. Once a name hits a certain point -- perhaps 80% female? -- it starts to be perceived as feminine rather than androgynous, and male usage trends to zero. We'll see!

March 12, 2015 09:18 AM

Some belated answers to questions above:

"DO we find sterm women as unfriendly as murderous men? In other words, if you listed the ten least friendly names regardless of gender, would they be an equal mix of these two lists, or would one gender or the other predominate?"

 -- The score range was surprisingly equal across sexes.

"If you left out Bellatrix and Sherlock for rarity and association with a particular character, why did Draven and Leonidas make the list?"

-- Draven and Leonidas make the cut because they're both top-1,000 ranked baby names. Over the past 5 years government stats count 1,571 American boys named Draven, 1,270 named Leonidas, and just 6 named Sherlock.

January 14, 2015 02:18 PM

Thank you, Miriam. I'll make adjustments.

November 22, 2014 11:41 AM

Miriam, I left off Verne because it strikes me as very different on paper vs. spoken aloud. "Verne" may be steampunk, but "VERN" is not, IMO. I'm curious for others' opinions, though!

November 7, 2014 05:16 AM

ozy wrote: "I read that there are proportionally more "Diane"s in positions of power than the general population..."

You might even have read that right here! :)

I'd definitely put Diane/Diana on a "strong female names" list, for its combo of present-day and mythological power.