Oh, those hidden o's. They're the special ingredient in hot names from Margot to Willow to Pharaoh. End a name in the sound "o," but not the letter o, and you have a recipe for high style.

The final o may be cloaked by a silent letter, as in Harlow and Shiloh, or an alternate spelling may lead to a similar sound, as in Beau. The effect of the spelling is subtle, but it shapes the name's impact. Think of how different Harlow and Arlo feel, despite being just a breath apart in pronunciation.