The Transformation of the Average American Baby
What is the average American baby named? It's not a question we often ask. We talk a lot about the most popular names, but those don't necessarily represent the shape of the fast-changing name population. Suppose, instead, that we try looking at typical names the way we look at typical housing prices or personal income: by tracking medians.
The median is the midpoint value. Half of individuals rank above it, half below. To find a year's median baby names, I've tallied up the boys' and girls' name popularity charts until I reached the point where half of babies received a more common name and half less common.
Tracking those median names over time reveals that the average baby name today is dramatically different from those of past generations. The big story isn't about which specific name happens to lie at the 50% point. No single name is a good portrait of a whole era's tastes. The real story emerges in how far down the popularity rankings the average names lie.
The chart below shows how far you had to count down through the most popular names to account for half of boys and girls born in a given year, taken at 15-year intervals since the 1950s.
In 1955, most American parents were content to choose from among about 80 broadly liked names. As of 2015, it took more than 470 names to satisfy the same proportion of parents.
That abstract-sounding stat has a real impact on how names come across. Take a look at the percentage of babies receiving the specific midpoint names in each year:
As the chart shows, the average baby name of the 1950s was vastly more popular than today's average. In 1955, the median boy's name Edward was given to nearly one baby out of every hundred. (That's almost equal to the popularity of today's #1 name.) By 2015, just one baby in every 782 received the median boy's name, Luca.
In other words, the typical baby today receives a fairly uncommon name. The atypical is now typical.
You can interpret that dramatic shift in positive terms, as a rejection of conformity pressures and a flowering of diversity, creativity and individuality. Or you can view it negatively, as a decline in consensus and common ground as everyone strives to be special, standing apart from their neighbors. Whichever spin you put on it, the population-wide shift shapes the impact of every name we choose.